Tips on Generating Commercial Mortgage Leads
Successful lead generation takes resourcefulness and drive. The better you are at it, the more opportunities we will have to serve you. You will already be at an advantage focusing on commercial mortgages as it is an under served market. Over ninety percent of mortgage brokers focus on residential mortgages. Why go along with the masses when you can differentiate yourself and specialize in something with much less competition?  Many mortgage professionals are scared to do commercial loans because they think they do not have the knowledge for it. However, do not sell yourself short. If you can close a residential loan you should have no problem closing a commercial loan. In fact, closing a loan with SF Partners Mortgage is even easier than most residential lenders because of the minimal documentation needed and our common sense approach.

You may find that one or two of the following tips come in handy when you’ve got a little marketing time on your hands.
 

Commercial Mortgage Leads from Telemarketers
Telemarketing services that generate commercial mortgage leads are always in search of knowledgeable brokers who can follow up on and close leads.  Keep in mind that due to the resources required to generate their leads, they generally look for a minimum purchase to start sharing contacts. Closing ratios for these types of leads average between 5 to 10 percent for aged or low quality leads to greater than 50 percent for live phone transfers. Also remember the sales cycle-- the time between receiving commercial mortgage leads and receiving a profit from them will be at best four to five weeks.
 

Commercial Mortgage Leads from Internet Lead Generators
There is wide variation in the quality of mortgage leads you can receive from will simply include a name, email address and hopefully an IP address as well. Other Internet Mortgage Lead services will provide you with quite a bit more information, including name, address, email, phone number, IP address and other demographic details. You will definitely want to make sure you have your lead's IP address if you'll be contacting them by email to avoid spam complaints and the problems associated with that.
 

Make your own website an Effective Mortgage Lead Generator
Every broker can leverage the web to generate leads.  In fact, some brokers look at the cost of high quality leads then look at the relative low cast cost of generating their own through their website and prefer to make the investment in their own lead generating capabilities. Some invaluable tips:

• Boilerplate copy provided with your website template will not rank highly in search engine—create your own if you and you will have an opportunity for more hits.
• Use unique titles on every page of your site. Titles should include your geographic market, your specialty and keywords from the page in less than eight words
• Your description should incorporate and expand on the information in your title.  Use three short sentences about your mortgage services.
   

Email marketing
These days, access to high quality mass email services make creating and sending effective marketing messages to a large list commercial mortgage leads relatively fast and simple for just about anyone.  If you prefer, however, you may choose a local marketing agency to provide this service for you. Besides just marketing to purchased lists of commercial mortgage leads, you can also tailor messages aimed at Realtors, Accountants, and Insurance brokers in your region—these people often encounter individuals who are in the market for commercial mortgages.
 

Commercial Leads from People You Know
Do not be afraid to talk with family, friends or even former co-workers to let them know what you are doing. Most people know someone who owns or is looking to own a piece of commercial real estate. You would be surprised how many of these commercial owners need financing and do not know where to get it.
 

Keep the Deal- Use a Broker Agreement
Along with the good things about being a mortgage broker, there also come situations you must take measures avoid. On the top of that list are situations where you don’t get paid for the time and effort you put towards closing your mortgage loan.

Most, if not all, experienced commercial mortgage brokers use a signed fee agreement on every deal. It strengthens your position with the borrower especially if the borrower is seeking to cancel the deal at the last second or shop the deal to another broker or lender after you have done all the hard work.

As a commercial mortgage lender, we take pride in efficiency and attention to detail and the less time spent on deals that don’t close, the more time we can spend with you on the deals that are going to earn you a commission.  A signed fee agreement with your borrower helps ensure that neither party wastes their time.

Other marketing avenues:
            make a video and put it on youtube
            become an active contributor to high ranking blogs and forums.
            Real Estate Groups on MSN Groups
            Post ads in places such as Craigslist, My Space, & Backpage.com